ABC Friends Victoria is campaigning to encourage voters to use their vote to ensure the ABC is properly funded by the next Federal Government.
The campaign will encourage voters to be aware of where their local candidates and the major parties stand on four key pillars: restoration of full funding so that the ABC can meet future needs; a Board of Management free from political appointments and interference;five-year funding which keeps future budget decisions outside election cycles;and, guaranteed Victorian regional and rural news and information services.
The campaign will focus resources on six marginal seats: Chisholm, Corangamite. Higgins, Deakin, Casey and Dunkley. It will feature prominent billboards and shopping centre digital ads in the six targeted seats; social media posts and ads; and, local Group activities.
The key theme will be ABC– valued, trusted and underfunded and campaign materials will focus on the: importance of the ABC for people of all ages and locations; the vital need for secure funding; and, the value so many people place on the ABC as our national broadcaster.
ABCFV will be regularly sharing information and calls to action across Instagram, Facebook, Twitter and LinkedIn. Targeted social media advertising will be used to get information out beyond established networks. ABC Friends National is also plan ning a major campaign.