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What Labor and Liberal Facebook ad spend tells us about where the election campaign is heading

We’re rounding the final bend, but the election campaign marathon is now becoming a sprint to the finish, with political parties of all stripes upping their campaign pace and ad spend. Analysis of social media spending data and the movements of major party leaders suggests neither party vying for government wants to leave anything on the table in their bid to form government in less than a week. And the data suggests that if you’re sick of the campaign already, you might want to switch off social media for the next week, because the advertising is only ramping up….